However if your smartphone or device gets stolen, it’s a whole different matter. There are many ways to prevent access to your account by the next person to use the device, the easiest of which is to log out. If your account gets accessed by strangers, it’s going to open up a large can of worms, so you should seriously try to prevent unwanted access to your account. As you login to it every single day from many devices, be it from your mobile phone, computer, laptop and office workstation, there is a chance that you may leave your Facebook account on without logging out. Using Facebook as the preferred marketing platform allows marketers to save up on time and costs.If you are like millions out there, Facebook has become your no. The highest Click-through rate for Facebook is 1.61%, while the average is 0.9%.īesides being able to reach their target audience, Facebook has made it easier for brands to interact with their customers as they enhance and build their relationships.įurthermore, Facebook has also put measures in place to make it easy for marketers to refine their marketing strategies to help target the right audience. This makes it the holy grail for marketers that wish to advertise products or services with a broad target audience demographic.įurthermore, the CTR on Facebook is quite appealing compared to other social media platforms. On the other hand, Facebook is a platform that can be used by all ages, from boomers to Gen Zs. Unlike most other social media platforms like SnapChat, LinkedIn, and TikTok, Facebook statistics indicate that the platform is ideal for all people (regardless of their age, gender, or financial status).įor instance, Snapchat and TikTok are more focused on the younger generation (Millennials and Gen Zs), while LinkedIn is ideal for working professionals. In the U.S alone, 86% of marketers are using Facebook as an advertising platform ( eMarketer, 2018). With an advertising audience of 2.14 billion people, Facebook remains one of the best go-to places for most digital marketers. In 2019, Facebook users spent an average of 769.16 minutes in a month using the app. TikTok was the second-most popular app at that time, with its users spending at least 498.09 minutes every month using the app. This is more than they spend on any other app, including music, video, shopping, among others.Īccording to a report on Statista, Facebook is the most popular social media platform in terms of engagement in the United States. Facebook takes up 19% of the total time, which is approximately 57 minutes. Out of at least five hours spent by US users on their apps daily, much of it is spent on Facebook. With about 69% of all adults being active Facebook users, this remains one of the apps with the biggest user base in the world and an increasingly engaged audience. On average, Facebook users open the app at least eight times a day, with the average US user spending at least 38 minutes a day on the app. With over 2.80 billion monthly active users, Facebook is currently the world’s largest social media platform ( Facebook, 2021). Facebook has a broad, highly engaged user base
Facebook Dating has created more than 1.5 billion matches.The largest Facebook Group is Evergreen Bangladesh, with 11.7 million members.
500 million people use Facebook Stories daily.The death of Kobe Bryant’s death was the most discussed moment on Facebook in 2020.45% of new-music seekers aged 35-54 discover new music on Facebook.There are more than 300,000 active bots on Messenger.You can find out how much time you spend on Facebook by clicking on the More menu, then go to Settings & Privacy. There you’ll find Your Time on Facebook.There are over 100 languages that you can choose from on Facebook.Only half of the total Facebook users can speak English.Facebook is the world’s third most visited website.Zuckerberg’s second idea, ‘TheFacebook,’ was an online student directory for those at Havard.Mark Zuckerberg’s first idea was Facemash, a site that allowed users to compare people’s faces and pick ‘who’s hotter.’.